Celebrating 20 years in Business

It’s been 20 years since I started this little business called BasketWorks, and I want to thank everyone who has been part of our success. This isn’t the Oscars, so I won’t name names; you know who you are.

But many of you might not know how BasketWorks got its start. I could see the dead-end sign at my bookstore job, and I needed something more flexible so I could take care of my then-toddler son and better manage my Crohn’s disease.

I had always wanted to own my own business, and I’d worked at a florist’s shop during college and graduate school, so I had some design experience. Since I’ve got a naturally artsy-crafty bent — and I’ve always wanted to own my own company — the gift-basket business grabbed my attention. I attended a conference, wrote out a business plan (and revised it several times) and went for it. BasketWorks was born in March 1997.

While I’ve received several awards for my basket designs through the years, I’m most proud of the work we’ve done to give back to the community, particularly the Crohn’s & Colitis Foundation and the Northbrook Chamber of Commerce, where I received the volunteer of the year award in 2014.

To celebrate BasketWorks’ 20th anniversary, I crocheted 700 hearts for the Peyton Heart Project and sent them to clients and friends in our database. The Peyton Heart Project works to raise global awareness of bullying and suicide prevention, as well as to remove the stigma that envelops mental-health issues. These handmade hearts, which are left in public places, feature an attached note with a positive message to let people know that their lives matter.

This project is particularly important to me; I have long battled depression and people close to me have lost loved ones to suicide. If you didn’t receive a heart and would like one, please contact us with your snail mail address, and we will send it.

I love what I do for a living. I love helping my clients improve their business relationships, and I love making it easy for folks to recognize their friends’ and families’ important life events. Thank you for choosing BasketWorks for your corporate and personal gifts.
Sincerely,
Lise & the team at    72dpi logo

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